Experience

Creative content and marketing specialist with 2+ years in iGaming and 5+ years in storytelling and advertising. Led the development of narrative-driven campaigns, gamified mechanics, and promotional content for interactive projects. Managed content production for major international sportsbooks, including partnerships with top football clubs from Europe. Skilled in coordinating with creative and production teams, overseeing content quality, and optimizing player-facing materials to enhance engagement. Skilled in managing cross-functional teams, crafting player-facing texts, and integrating storytelling elements seamlessly into gameplay. Proven ability to deliver high-quality content that enhances user engagement and achieves measurable business results.

Marketing

Storytelling

TV broadcasts

Public speaking and performance