Danil Salomatov

Content Creator

Narrative design & Storytelling

Gamified promo •

Promo "Accelerate"

A partnership promotion between a leading international bookmaker and a top European football club. The campaign allowed users to place bets on the club’s matches across multiple sports, including football, basketball, handball, and women’s football. Special in-game events rewarded users with super tickets, while any bet on the club’s matches earned regular tickets. At the end of the promotion, participants entered a prize draw, increasing engagement and incentivizing betting activity.
Gamified promo •

Volleyball Arena Challenge

A partnership promotion for a leading international bookmaker and a global sports organization. The campaign was hosted on a dedicated landing page where users earned points for placing bets on volleyball matches. These points allowed them to build and upgrade an interactive virtual volleyball arena. Additionally, participants received tickets for prize draws and grand prize giveaways, enhancing engagement and rewarding player activity.
Gamified promo •

Codename: PSG

A partnership promotion between a leading international bookmaker and a top European football club. The campaign, themed around a spy concept— PSG Codename —immersed users in an interactive experience. Players placed bets under special conditions, where higher stakes earned them higher-tier tickets. Acting as secret agents for the club, participants could win prizes of varying levels based on the ticket categories they collected. This unique format enhanced engagement by combining gamification with exclusive rewards.